SunBridge Partners Invests In W5 Networks

FREMONT, Calif., November 16, 2006 — W5 Networks, Inc., a provider of wireless solutions for the retail industry, announced today it has received additional second round funding from SunBridge Partners. The investment by SunBridge Partners adds to the recently announced close of $12M in Series B funding.

W5 Networks recently launched the W5 Electronic Shelf Label (ESL) System™, garnering considerable interest from the supermarket industry and retail technology community. The W5 ESL System is the first solution to break cost and technology barriers that have previously prevented the widespread adoption of ESLs by major supermarket chains. ESLs simplify the process of updating shelf price labels by transmitting pricing information wirelessly to small displays that replace paper shelf labels.

"For more than the past decade, the market for electronic shelf labels has been a massive opportunity waiting for the right solution at the right price point to spur adoption. We have long been interested in the ESL market and searching for the right company that could jumpstart that market when we found W5 Networks," said Paul Grim, General Partner at SunBridge Partners. "Soon after meeting with their team, we knew that W5 Networks had built an ESL System to finally meet the needs of supermarket chains."

"SunBridge Partners brings a significant amount of experience and knowledge of the RFID and wireless solution markets to W5 Networks," said Richard White, CEO of W5 Networks, Inc. "We are pleased to team with SunBridge Partners at a time when the company is quickly gaining momentum."

About W5 Networks

W5 Networks develops wireless applications optimized for the retail industry. Its initial product is an end-to-end Electronic Shelf Label (ESL) solution based on revolutionary radio architecture. The company is headquartered in Fremont, California. For more information, visit www.w5networks.com.

About SunBridge Partners

SunBridge Partners is a US-based venture capital firm pursuing a targeted, research-based approach to identifying and investing in private US technology companies pioneering innovations based on advanced technologies in computing, communications and manufacturing, including materials, semiconductors, components, equipment and software. Sunbridge Partners portfolio companies include Alien Technology, Salesforce.com, Eclipse Aviation and Flarion (acquired by Qualcomm).